What’s inside of the new NIKE+ enabled Basketball shoe
“朋友在一家生产传感器的公司上班，今天晚上听他说最近来了一批NIKE的传感器芯片业务。本来是在卢森堡生产完成的，但是有一些问题，所以来到国内返工，要赶在伦敦奥运会之前上市。一共16万片，也就是8万双鞋。据说是叫“magic shoes”，他说明天给拍照片看看，猜测应该是ADIDAS 1那种鞋的升级版吧。”
Translation of the paragraphs from hoopchina:
“My friends who works for a sensors manufacturer told me this evening, that a number of the NIKE made orders of sensor chips and broad sets. It was originally suppose to be produced and completed in Luxembourg, but there were some hiccups. So they came to China to make more, rework and doing some tuning. They(NIKE) want to release it before the Olympic Games in London. A total of 160,000 chipset made, which means 80,000 pairs of shoes to be produce. They called it the “magic shoes”. He will show me some the photos, I guess they are probably like an upgraded version of the ADIDAS miCoach shoes.”
“ New York (February 22, 2012) – NIKE, Inc. (NYSE:NKE) today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
All styles of the NIKE+ enabled footwear will be available and at retail June 29, 2012, in the US, UK, France, Germany and Mainland China.”