“Laced” documentary with Chinese subtitles
This is a documentary about Nike’s influence in basketball and bball sneaker cultures.
Host by Isaac Perry (writer for Nike Basketball)
“Was Mars Blackmon right? Is it the shoes? Or maybe it’s the athlete? The culture? Do you know, do you know… The truth is that it’s all of the above. And that’s why we had to lace you with an original film that would prove just that.During the year-long celebration for the 25th Anniversary of the Air Force 1, the passion for basketball and the culture that it created was at an all-time high. Nike’s place in the game and the culture has never been questioned, but had it ever been fully explored? Laced is an original documentary film that does just that, traveling from New York to Chicago to Los Angeles to cities overseas in a 12-part series that dives deep into the global story of Nike Basketball. Paradox’s Isaac Perry wrote the script for the film and served as on-screen host. San Francisco creative agency AKQA produced the film, shooting Isaac everywhere from Harlem to Beijing. Mars would be proud.” – Isaac Perry
Full screen: Click here
Produced by San Francisco creative agency AKQA
Chinese subtitle: Nike Basketball HK
Via Nike basketball